Rashid

rap

Rashid: “Focus on the mission!” On 1988 in São Paulo, Brazil, the three first rap compilations of Brazilian rap/hip-hop were launched; 'Hip-Hop: Street Culture', 'The Sound of the Streets' and 'Black Consciousness, Volume 1'. These works were responsible for proving it was possible to make rap in Portuguese and also put the first generation of Brazilian rap artists such as Thaide & DJ Hum, Racionais MCs, Os Metralhas and NDee Naldinho Rap on the map. This same year, a kid in north side of São Paulo was born who 22 years later would produce his first hit in the Brazilian rap world. And it's title couldn't be more suggestive: 'Time to Wake up'. Michel Costa, a.k.a. Rashid, has been in the game since the time he was called son by his old folks and is now 27 years old. However, times goes by (and fast!). Before gaining more attention outside of the rap world, Rashid forged his ability with rhymes and flows attending and winning important local MC battles in 2007 and 2008. Since his first hit in 2010, he has produced another four albums, launched several videos on YouTube, showed up in movies, been interviewed for magazine and newspaper articles, was nominated in the MTV Video Music Brazil Awards 2012 for the categories of Best New Artist and Hit of the Year for the video Time to Wake up, worked on his own clothing brand called Focus on the Mission and, of course, done hundreds of performances including one in SXSW in Austin, Texas, in 2014. In U.S. terms, he could be a mix ...