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Sprite


Sprite is a transparent, lemon-lime flavored, caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as Lithiated Lemon in 1929. It comes in a primarily silver, green, and blue can or a green transparent bottle with a primarily green and blue label. Sprite was introduced in the United States in 1961 to compete against 7 Up. Early magazine advertisements promoted it as a somewhat sophisticated, tart and not-too-sweet drink mixer, to be used (similar to tonic water or ginger ale) with alcoholic beverages such as whiskey and vodka. In the 1980s, many years after Sprite's introduction, Coke pressured its large bottlers that distributed 7 Up to replace the competitor with the Coca-Cola product. In large part due to the strength of the Coca-Cola system of bottlers, Sprite finally became the market leader position in the lemon soda category in 1978. Sprite's slogans in the 60s and 70s ranged from Taste Its Tingling Tartness, Naturally Tart, and It's a Natural! A melon ball is referenced in the Freezepop song secret Bonus Song that appears at the end of their Fashion Impression Function EP. The song is otherwise known as Sprite or Melonball Bounce and was originally composed by Raymond Scott for a Sprite radio commercial around 1963, that references the ice-tart taste of Sprite. Sprite started its most memorable campaign in the late 1970s/early 1980s with the ph...

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